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King of social media?



@instagram is a very popular social media platform. Here's everything a user can post on the Instagram app:


1. Photos

2. Regular videos

3. Temporary stories

4. Live streaming

5. DM (direct messaging)

6. IGTV videos (long videos)

7. Reels (short videos)


Lets rewind the clock back to 2012 when @facebook bought Instagram for $1Bn. At that time, Instagram only had photos and regular videos. Once it was bought by Facebook , it started adding features that were the main USPs of rival social media apps.

________________________

Feature    |     Copied from

________________________

Stories      |       Snapchat

Live           |        @twitch

DM            |     @whatsapp

IGTV         |       @youtube

Reels        |         @tiktok


Facebook is aggressively adding features to the Instagram app in the aim of making it a one-stop app for all types of social media content. It can be argued that these changes are making the app very confusing to use and also extremely cluttered.


Instagram is very well on track to become the king of social media. But should it ?...



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