@oneplus has launched the @oneplus.nord , a premium mid-range smartphone for ₹24,999/€399.
Here's how OnePlus gave a masterclass in
'How to market a good product in a great way'
1. World's first AR smartphone launch, with never seen before visuals about the smartphone.
2. Giving teasers about the product in a subtle manner for the past 3 months to increase hype
3. Awesome unboxing experience, which is not necessary for a mid-range smartphone
4. A clever and cunning presentation.
Here's how they revealed the pricing and availability details:
- ‌They mentioned that the phone would come with 12/256GB ram/storage.
- ‌Then they told that the starting price is ₹24,999.
- ‌Then, it was revealed that the starting price mentioned before, was for a 6/64GB variant.
- ‌Then they mentioned that the phone will be
available from 4th August.
- ‌Then they mentioned that only the 8/128GB (₹27,999) and 12/256GB (₹29,999) variants will be available from 4th August.
- ‌Then they mentioned that the 6/64GB variant will be available from September.
This strategy tricks the people to buy the expensive variants.
This is a crazy way of marketing, and it looks that this strategy has worked, since there's a lot of hype, and people will flock to buy it, which they should as it is a very good smartphone.
But the marketing team needs to be given credit for creating such a hype for a relatively normal product!
Pic credit: @one.plus.club
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